University of Phoenix
June 27, 2013
Communication and crisis paper:
When working in a hospital, setting whether it’s an emergency room, or management office, there’s going to be a time when you are going to experience some kind of face to face crisis, according to (Coombs, 1999) simply stated no organization is immune to crisis. A crisis can raise inside or outside the organization and according to Reynolds (2006) the moment it occurs, lives may be at risk and the reputation of the organization are at risk. When this happens it involves communication or miscommunication. For example it could be a rumor within the building which is …show more content…
The public has a right to know what risks it faces, and ongoing effort should be made to inform and educate the public using science base risk assessments. As the director I have to make sure the media don’t give false information to the public even though sometimes things get out of control I will do my best to make sure this does not happen. Crisis in recent years are impacting people globally. With new developments in technology people around the world are able to watch as a major disaster unfolds. As the result, expectation is now extremely high as to how organizations respond to a crisis and communicate throughout the course of a crisis (p, 121,) Weiner (2006) painting the picture of how crisis can escalate in the age of new media. Before the company knows about the incident, cameras are on the scene. In the absence of real information, an organization cannot respond meaningfully; however that does not stop the media from reporting it live minute by minute. Furthermore stakeholders’ on the ground are now citizen journalist aided by social media via mobile technology.
In new crisis communication models that address new technology and social media, crisis communication must be an alert for fragmented audience, otherwise their message may not reach intended audience. According to Gonzales-Herrero and Smith (2008), “companies need to evaluate whether