Facebook, founded by Mark Zuckerberg in 2004, is hands-down the most popular social networking site in operation. Not only has it drawn the attention of it's targeted college students but parents and even college professors have become captivated by the site. Not only does facebook continually able to expand their registration count but they continue to develop features that keep an audience glued to the screen for hours on end. The consistent cycle of posting, responding, and liking seems to have created a dilemma to which people would rather post their problems on facebook rather than seeking consultation through a more private setting with loved ones and relatives. But can effective communication really strive within Facebook? The allure of social media is its promise for a better connection with others. Just about everyone interacts through a certain stream of social networking. Whether its Twitter, google plus, Instagram or Facebook there is an importance in having a line of communication, as well as a channel, where people can respond to in todays society. Peer-to peer communication is by far the most common source of communication when using social media sites like Facebook. In the case of Facebook, tools such as the “status update” link allows the poster a secure sense of accompaniment. Updating a status allows users to post their current situations on their profiles “wall” for their friends to view and respond to. The instant gratification the site provides is what seems to be making it so addicting. By receiving a “like” or pleasant comment the user pockets a boost in their self-esteem and so the cycle continues with the next post. The tool “share” allows you to post or repost anything you find interesting or beneficial to your page which gives one a sense of contribution and by receiving a response to a comment you made on another users site the individual gains a sense of acceptance. After all, we are creatures that crave human interactions. Direct messages sent through Facebook are sometimes more convenient than opening up an email account. The disadvantage of an email source, such as google, is the mob of messages, some of which unknown and most of which is spam, that come flowing in while Facebook limits the messages to members whose profiles are merely a click away. The chat application provides users a quick and easy way to start a conversation through different times zones across the globe. Also, video chat is available and its usage can be performed through laptops, tablets, and smartphones. Another example of Facebook's ability to create effective communication is through advertisement. Anyone from protesters trying to spread awareness to politicians trying to gain supporters are using this site so to start discussions or plan events. To conclude, effective communication through Facebook is definitely plausible. Social networking services broaden the circle of people we have the opportunity to meet to near limitless possibilities. We are no longer restricted to just people in our neighborhood, religious sanctions, school or workplaces to provide the interaction we needed. Now onto the this issue of managing the user confidentialities. Nothing on Facebook is completely private. Even when you refer to settings, if you could ever find them, and set all of the options to either only “friends” or “only me” there is still no certain way the post is secured. A friend who is using a Facebook app could be allowing your data to be transferred to a third party without your knowledge. Theres still the issue of the “like button” feature. The option allows you to like another users, or your own, post. It seems like a good idea at first but the problem is that the button tracks user habits. By “liking” a page, entering personal data (such as birth date, email, phone number, etc.), and posting your daily activities you're openly disclaiming personal information about yourself to insurers, employers,…
THE CYBER TROLL CASE STUDY
Cyberbullying is the online provocation of kids by youngsters. While most cyberbullying examples happen at home, the repercussions of these demonstrations of hostilities are regularly brought to the school facilities. This new pattern has left educational systems unsure of the best possible reaction to taking care of understudy needs while adjusting legitimate and moral obligations. The reason for this writing audit is to give a thorough investigation…
Project 1 Case Study
Recording Artist Jay Z and Electronic Giant Samsung Team Up to Increase Sales and Enhance Brand Awareness
During the 2013 NBA Finals Miami Heat vs. San Antonio Spurs game 5, Samsung ran a commercial announcing that they would be releasing recording artist, Jay Z’s 12th studio album, Magna Carter Holy Grail, 3 days before its scheduled drop date of July 4th, exclusively to Samsung users only via a mobile app for Samsung Galaxy smartphones. http://www…
MKTG 1960 Human Relations
Case Study- Mavericks Marketing Plan
Mavericks Marketing Plan
Given that the Mavericks are such an outstanding basketball team, and that the organization currently has hit a “glass ceiling” on revenue in the areas of sell outs, sponsorship, TV rights and merchandise revenue, we have come up with some exciting new ideas to increase fan appreciation and create greater interests in the Dallas Mavericks.
Non Traditional Revenue Growth
The focus of this campaign…
Cantonese-English code switching is widely used in Hong Kong’s society and community and yet Hong Kong people may not even aware of this situation. The use of code switching has been one of the issues for the young generations since it does not only affect the way they speak in daily life but also when they are at school. Hong Kong was once colonized by the British for over decades and English has been used as a major language during the colonization. After the handover, the medium of…
users, Facebook is the ultimate place for marketers to take advantage of word of mouth. Mark Zuckerberg and his team constantly improves features of the website and develops new technologies to create a unique way of personal advertising. Today Facebook allows companies to create free brand pages where users can comment and post on them. Companies and consumers communicate directly with each other, helping to better understand the market. Additionally, Open Graph technology integrates Facebook with…
Case Study: Lumio Lamp
Portable. Rechargeable. Powerful. Lumio unfolds, seemingly by magic, from a book. Simply open the cover to turn on the warm, high-performing LED lamp. According to the www.hellolumio.xom website, Lumio can be transformed into multiple shapes – big enough to light a dinner party, compact enough to fit in a small bag. With its modern, minimalist design, and 500 lumen of high-output lighting (equivalent to a 40-watt bulb), Lumio is striking and discreet.
Ms. M. Lilienthal…
Facebook Case Study
1) Describe Facebook’s business model and any sustainable competitive advantages.
Throughout the history of Facebook, Mark Zuckerberg has changed many aspects of his social network company, but in general, the business model has remained relatively consistent. In its simplest definition, Facebook’s business model is built upon data-driven advertising revenue. As more people adopt Facebook, the social network collects increased amounts of data that can be used to drive the…
Facebook - The Complete Biography
August 25, 2006 by Sid Yadav
An in-depth profile of Facebook, written by Mashable contributor Sid Yadav and edited by Pete Cashmore.
Facebook is the second largest social network on the web, behind only MySpace in terms of traffic. Primarily focused on high school to college students, Facebook has been gaining market share, and more significantly a supportive user base. Since their launch in February 2004, they’ve been able…
l Social Media Business Model Analysis - Case Tencent, Facebook, and Myspace
Logistics Master's thesis Xiaoyan Hu 2011
Department of Information and Service Economy Aalto University School of Economics
The term of social media is becoming increasingly popular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for…